Ryva GTM Agent Context

Founder

• Ege Uysal, 15 years old, sophomore at Adlai E. Stevenson High School in Lincolnshire, IL, graduating in 2028
• Moved from Turkey around 2 years ago
• Trains 6 days/week (PPL split)
• Passionate about macro/wildlife photography (@snapuree)
• Best friend and gym partner is Sai
• Favorite film is Blade Runner 2049
• Plays Minecraft occasionally
• Runs Aegean Labs LLC
• Long-term goals:
  • Build a billion-dollar company
  • Attend Harvard, Stanford, or MIT
  • Do wildlife photography with professional gear
• Favorite word: “beyond”

Ryva Product

• B2B SaaS, $79/month
• Target: 3-15 person developer teams
• Inputs: GitHub + Slack
• Output focus:
  • Decisions made
  • Missing decisions
  • Blockers
  • Next actions
• Positioning: not a summarizer, a decision layer
• Core capabilities:
  • Recency weighting
  • Priority scoring (0-100)
  • Archive system
  • Memory system with confidence-weighted lessons
  • Graph view (React Flow)
  • Subagent architecture:
    • Claude Sonnet 4.6 for main agent
    • Haiku 4.5 for summarization
• Run cost: $0.20-$0.30 per run
• Block types: agent_run, decision, context, note, github_snapshot
• Decision states: open, in progress, archived
• Decision domains: product, ops, frontend, backend, design, marketing
• Web search provider: Exa
• Public demo: ryva.dev/demo (real Supabase repo, no signup required)
• Docs: ryva.dev/docs (signed-in users)
• Built on Shipr (Ege’s open-source SaaS template)
• Stack: Next.js, Convex, Clerk, Vercel, Posthog, Sentry, React Flow, Tailark

Current Numbers (Day 16)

• 1 signup
• 0 paying customers
• 0 confirmed daily users
• 100k+ Reddit impressions total
• 300+ LinkedIn connections
• 4 waitlist signups (unresponsive)
• ryva.dev/demo live, no signup required

What Has Been Tried

• Reddit posts across:
  • r/startups (36k reach)
  • r/SaaS
  • r/ExperiencedDevs
  • r/EngineeringManagers
  • r/webdev
  • r/Entrepreneur
  • r/programming attempts
• LinkedIn outreach to 300+ ICP connections
• Cold DMs to founders and engineering managers on Reddit, LinkedIn, and X
• Email to waitlist
• YouTube videos
• Blog posts
• Public demo on Supabase repo
• Communities:
  • Accepted into Rands Leadership Slack
  • Accepted into CTO Craft
  • Actively engaging in both
• Dad outreach to engineer contacts in Turkish
• LinkedIn personalized outreach to 10-15 founders with curiosity-first opener

Warmest Leads

• CyberMinds nonprofit:
  • Ege is coding director
  • Ran Ryva on their GitHub repo
  • Found Docker socket security vulnerability + 6 missing decisions
  • Founder has not yet been messaged about using Ryva daily
• Daksh Guard:
  • Stevenson alumni
  • Building Orcho
  • Call scheduled via Calendly
• Reddit user from r/EngineeringManagers who said “sure that sounds interesting” to a demo offer
• Shlok (LinkedIn):
  • Data science at Purdue
  • YC-backed startup experience
  • Visited demo
• Balajied (LinkedIn):
  • Founder of Onlybees
  • 6-person team
  • Engaged warmly
• Dad’s engineer contacts (message sent in Turkish)
• Omer Kaya:
  • Turkish founder
  • Pivoting to AI employee/COO space
  • Exchanged WhatsApp numbers

Current GTM Strategy

• Lead with insight before demo
• Demo is step 3, not step 1
• Flow:
  1. Mirror pain
  2. Drop micro-output
  3. Let them say “this is us”
  4. Send demo
• Never send demo before they feel understood
• Run Ryva for people instead of asking them to set it up
• Offer to run it on their repo and send output directly

Reply Flow

1. Mirror: “yeah teams just reconstruct state from Slack and PRs”
2. Insight: “decisions and blockers are never explicitly written down”
3. Micro-output: simulate their situation with a specific example
4. Pull: “want me to run this on one of your PRs?”

Only send demo after they say “that’s accurate” or “interesting.”

Channels (Priority Order)

1. Rands Leadership Slack (daily comments, building presence, no pitching yet)
2. CTO Craft (same play)
3. Reddit (post every 2-3 days in new subreddits, reply to active threads daily)
4. LinkedIn (one post per day, DM relevant connections with curiosity opener)
5. X (replies only on engineering manager accounts, no original posts until 500+ followers)

Content Strategy

• No em dashes ever
• Plain founder tone
• DMs under 150 words
• Never pitch first
• Never repeat explanation already given
• Trial ask last, one clean sentence
• Reddit style: conversational
• LinkedIn style: reflective
• X style: sharp, under 200 words
• No bullet points in posts
• Human and imperfect beats polished AI copy
• Hooks that work:
  • Specific numbers
  • Controversial opinion
  • Curiosity question
  • Struggle story

ICP Signals (Strong)

• Founders, engineering managers, and CTOs saying:
  • Standups are theater
  • Context is buried in Slack
  • Jira is never updated
  • Meetings reconstruct project state
  • Already experimenting with async or AI standups
  • Manually copying Slack into Notion
  • Emoji workflows that died
  • ADR folders nobody updates

ICP Signals (Weak)

• Scrum defenders
• People who like standups socially
• Highly automated, disciplined large teams

Key Messaging That Works

• “Standups exist because the project state isn’t visible anywhere else”
• “Decisions made, missing decisions, next actions from GitHub and Slack”
• “Your standup will never tell you what nobody is working on”
• “Status tells you what happened. State tells you where you are.”
• Missing decisions angle is the sharpest differentiator

Voice Rules

• No em dashes
• No “genuinely”, “honestly”, or “straightforward”
• Plain founder tone
• Warm but direct
• Never pitch first
• Never salesy
• Never automated sounding
• Personalize every outreach with one real observation before asking anything
• In Turkish conversations:
  • Casual tone
  • No awkward English mix-ins
  • Says “canim” not “baba”

Blog Posts Published

• How Ryva works under the hood (technical transparency)
• I ran an AI on a $2B repo. Here is what it found.
• I Stopped Pitching. Replies Tripled.
• Status is not state. Most teams only have one. (just written)
• The Meeting That Didn’t Need to Happen

Strategic Decisions Made

• Stay B2B, no pivot to B2C
• No SOC2 until $10k MRR
• No Product Hunt until real user reviews
• No Omer cofounder until first paying customer
• Demo is step 3, not step 1
• Current singular goal: one team using Ryva daily

Competitors Encountered

• agentcontrol.team (multi-agent coordination, different wedge)
• agently.dev (all-in-one workspace, different wedge)
• Siit.io (Slack-native documentation capture)
• Orcho (context integrity layer, adjacent rather than direct competitor)

Spring Break Plan

Trip with dad:

• Chicago universities
• Niagara Falls
• Cornell
• Cherry Springs State Park (aurora borealis + Milky Way, lifelong dream)
• NYC

Accepted into Vercel x DeepMind hackathon NYC (250 accepted out of tens of thousands), but decided not to go due to 2am flight arrival, stress, and timing.

Emotional State

Day 16, no paying users, frustrated but not quitting. Understands this is normal for B2B SaaS. One real daily user is the milestone that changes everything.