📱 CONTENT & SOCIAL FRAMEWORKS

22. LinkedIn Post Structure

Context: Certain patterns get higher engagement Why Test This: Visibility drives inbound

Hook Patterns to Test:

1. Contrarian: "Everyone says [common advice]. Here's why that's wrong:"
2. Story: "3 years ago I [struggle]. Today I [success]. Here's what changed:"
3. List: "7 [things] I wish I knew about [topic]:"
4. Question: "What's the worst advice about [topic] you've heard?"
5. Stats: "[Surprising number] about [industry]. What it means:"

Structure:
- Hook (1-2 lines)
- Content (3-5 short paragraphs)
- Takeaway (1-2 lines)
- Engagement ask (question/poll/tag)

Test Variables:

• Hook type: Question vs. story vs. stat
• Length: 150 words vs. 300 words
• Line breaks: Frequent vs. paragraph format
• CTA type: Engagement vs. link vs. none

23. Twitter Thread Framework

Context: Threads increase reach and engagement Why Test This: Better for detailed insights than single tweets

Framework:

Tweet 1: Bold claim or question [Hook]
Tweet 2: "Here's why:" [Setup]
Tweet 3-6: One insight per tweet
Tweet 7: Summary
Tweet 8: CTA [Optional]

Format Tips:
- Visual break every 3 tweets
- Number tweets (1/8, 2/8, etc.)
- Pin best-performing thread

Test Variables:

• Thread length: 5 vs. 8 vs. 10 tweets
• Numbering: Yes vs. no
• Images: Every 3rd tweet vs. first only
• CTA placement: End vs. middle