🎨 VIDEO & CREATIVE FRAMEWORKS

34. 60-Second Explainer Script

Context: Short videos for attention-limited platforms Why Test This: Video typically outperforms static content

Framework:

[0-5 sec]: Problem Hook
"Still wasting 10 hours/week on [manual task]?"

[6-15 sec]: Agitate
"Most [ICP] struggle with [challenge]. That costs [impact]."

[16-35 sec]: Solution Demo
"[Product] automates this in 3 steps:
1. [Action] - show it
2. [Action] - show it
3. [Action] - show it"

[36-50 sec]: Social Proof
"[Company] went from [before] to [after] in [timeframe]."

[51-60 sec]: CTA
"Start free at [URL]. No credit card needed."

Test Variables:

• Hook type: Question vs. stat vs. story
• Demo style: Screen recording vs. animation vs. live action
• Proof format: Testimonial vs. stat vs. logo
• CTA: Trial vs. demo vs. resource

35. Product Hunt Launch Copy

Context: Product Hunt can drive significant early users Why Test This: Good launch = visibility + backlinks + users

Framework:

Tagline (60 chars max):
[Action Verb] [Outcome] in [Time/Manner]

Short Description (260 chars max):
"[Product] helps [ICP] [achieve outcome] by [differentiator]."

First Comment Template:
"Hey Product Hunt! 👋

We're launching [Product] today after [time] building.

**The Problem:**
[Personal story of pain point - 2-3 sentences]

**Our Solution:**
[Product] [core function] so you can [outcome].

**What Makes Us Different:**
→ [Differentiator 1]
→ [Differentiator 2]
→ [Differentiator 3]

**Special for PH:**
Use code PRODUCTHUNT for [offer]

Would love your feedback on [specific question]!

[Founder Name(s)]"

Test Variables:

• Launch day: Tuesday vs. Wednesday
• Tagline style: Benefit vs. feature
• Special offer: Discount vs. lifetime deal vs. extended trial
• Founder story: Include vs. omit