🎁 LEAD MAGNET FRAMEWORKS

28. High-Converting Lead Magnet Titles

Context: Title affects opt-in rate significantly Why Test This: Better title = more leads

Title Formulas:

1. "[Number] Ways to [Outcome] Without [Pain Point]"
2. "The [Time]-Minute [Process] to [Result]"
3. "How [Company] [Achieved Result] Using [Method]"
4. "[Type] Guide to [Goal] for [ICP]"
5. "The [Asset] That Helped Us [Result]"

Landing Page Structure:
Headline: [Title formula]
Subhead: "Join [number] [ICP] who've [benefit]"
Bullets: 3-5 specific learnings
Form: Email only (or +1 field maximum)
CTA: "Send Me The [Asset Name]"

Test Variables:

• Title format: How-to vs. list vs. toolkit
• Specificity: General vs. niche
• Form fields: Email only vs. +name vs. +company
• Delivery: Immediate vs. email course format